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Same Magazine, Different Name: Take 2

January 6, 2009

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So you’d not think Meredith is the only company publishing the same magazine with two different names, here is an example from Time Inc.’s newest spin-off from People. In most parts of the country the magazine is selling as People: Country Special . However, in some places the magazine is selling as Country: From the Editors of People. That is not the first time Time Inc. experiments with the name presentation of People’s spin-offs. People’s Style Watch was tested in many different variations of the name in its early stages of testing. I wonder if we are going to see Country as the latest regular launch from the folks at People!

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