Is the Internet Dead?December 11, 2008
If one applies the same logic media critics (those who keep telling us that print is dead) use any time they hear of layoffs in the magazine and newspaper businesses, than this story from Ad Age should lead to the conclusion that the internet is facing the same fate. Ad Age reports this morning that “the 1,500-person round of layoffs at Yahoo has begun and sales and marketing, content, engineering and administration have all been affected, including at Yahoo-acquired companies such as Right Media Exchange and Maven Networks.”
I have said it, and will continue to say it, our publishing model (including that on line) is bloated, very bloated… it is time for change, real change. It is not the medium that has the problems, but rather its publishing model. The economy is providing us with a huge wake up call. We better act up or the light at the end of the tunnel will indeed be the train coming.