The Dawn of a New EARTH…

September 12, 2008

A new magazine will soon make its debut on the nation’s stands from the folks at Scientific American. The name Scientific American Earth3.0 and the content is

“Going way beyond the ubiquitous “green” service coverage in much of the media today, SciAm EARTH3.0 addresses the most urgent challenges facing our environment, economy and public policy decisions. As the authoritative publication on innovation and research, SciAm informs and elevates the public debate about the environment and energy, clarifying the science and debunking the myths surrounding issues like global warming and sustainability. Our future depends on successfully managing these complex issues.”

The greening of the magazine business have been witnessing a flood of new “green” magazines in the United States and abroad. Click here to read about the latest entries in the green magazine marketplace in the United States and click here to read about the latest entry in Europe.
So what is the secret behind the name Earth3.0? The publishers of the magazine explain it in simple terms:

The natural world, undisturbed
Excessive use of natural resources in order to achieve prosperity
The sustainability of Earth1.0 + the prosperity of Earth2.0 for a new way forward.

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