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European Diaries (2)… Reading under “the influence of SMS”

May 30, 2008


When I arrived in my hotel room in Helsinki, Finland, the name of the magazine waiting for me on the coffee table caught my attention immediately. WTF screamed the name, and since I have been around college students a lot (you know, part of my job) I was stunned for a second since I knew what WTF* stands for in the recent climate of SMSing. I grabbed the magazine as fast as my hands can reach to it and looked at that cover, then looked again. In very small type under the name the web address read www.welcometofinland.fi. What a sigh of relief. I opened the pages safely and saw the Welcome to Finland name in big type on the table of contents page. Maybe the WTF was a good attention grabber for me to pick up the magazine, but I truly miss the days when we used to spell everything, the right way, the right style. Anyway, I had a great time in Finland and gave few presentations to the folks at the Finnish Periodical Association and my friends at Sanoma Magazines Finland. Next time I am in Helsinki I will make sure to pick up my welcoming magazine without reading it “under the influence of SMS.”
* For those of you who are not familiar with the SMS language, WTF stands for What the f—?

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