The “Sole” of Michael Jordan…

April 14, 2008

Sole Collector magazine is celebrating the release of Michael Jordan’s collector’s edition sneakers number 23 by producing two covers, one limited edition sold at Foot Locker shoe stores and the other for national distribution. The issue sold at the shoe store showcases Jordan and the maker of the shoe Mark Smith on the cover, while the newsstand’s edition showcases Jordan alone. Both magazines are a testament to the power of the name Michael Jordan and niche magazines at the same time.
Sole Collector is yet another example of the power of niche publications in reaching an audience still hungry for more information in less time and space than they can find on the internet. There is no shortage of information on the net regarding Jordan and his series of his namesake shoes, but finding all that info with powerful accompanying photography all in one package is still the domain for magazines. Sole Collector presents a powerful issue than ends with Michael Jordan saying, “I made 23 mine. It’s your turn. Own it.”
For more info on the magazine click here.

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