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Dead Magazines Walking…

January 18, 2008

It seems that no one knew that Wal-Mart was magazine heaven…when a magazine dies it continues to live on the books at Wal-Mart. Well the news today of Wal-Mart giving the boot to some 1,000 titles from its shelves has a lot of irony to it. Several magazines booted have been resting in peace for some time (no respect for the dead anymore) and several other magazines are big name titles that Wal-Mart uses the brand to sell other stuff under the brand’s name (think Better Homes & Gardens). Keith Kelly in today’s New York Post reported the story of the ousting of the magazines. Read Kelly’s entire column here. On the bright side of things an industry colleague from Penthouse magazine e-mailed me, “Well, PENTHOUSE wasn’t thrown out because it was never there in the first place, but this is not a good sign. It looks like a massive cut in rack space and cross merchandising is under way. Wait for the ripple effect!!!” Indeed.

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