New Magazine Launches: A hot, very hot October follows the cold, very cold September…November 1, 2007
The October numbers of new magazine launches are in and they are the highest of any month this year. Wow, what a month after a very cold and lousy September. It brought back memories from the “father of magazine launches” John Mack Carter who once told me “October is the best time to launch a magazine.” Well 96 magazines listened to John’s advice and launched in the month of October. You can see each and every one of them if you click here. Sorry prophets of doom and gloom who have used my numbers for September as a stepping-stone to mourn the death of print yet one more time. So, recapping the October numbers, a total of 96 new titles were launched compared to that of 94 last October bringing the number of new magazines so far to 571 which is short of the 866 new titles launched in the same period of 2006. The overall number of new titles launched with a frequency of four times or above so far this year has reached 197 compared to that of 288 for the same reporting period of 2006. For a complete list and images of all the new titles of 2007 so far click here.