Archive for September, 2007

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New Magazine Launches: A healthy August…

September 9, 2007

The August numbers of new magazine launches are in and they are almost double than July, but still short of the numbers of August 2006. A total of 61 new titles were launched in August compared to that of 74 last August bringing the number of new magazines so far to 439 way short of the 681 new titles launched in the same period of 2006. The good news this month is that the number of titles launched with four time frequency or above is 27 which is 16 more titles than the 11 launched in August 2006. The overall number of new titles launched with a frequency of four time or above so far this year has reached 163 compared to that of 217 for the same reporting period of 2006. By far August has been a very good month for new magazine launches, a much needed boost in the midst of some of the announcements of magazine closures. I am glad The Reaper is providing a RIP website and I am gladder that the delivery room in the magazine world is introducing many more titles than The Reaper can handle. For a complete list and images of all the new titles of 2007 so far click here.

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A magazine name to ponder…

September 7, 2007

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What a Duck! is the name of the new magazine aimed at the surfing, music, and art lifestyle of the young and young at heart who enjoy such a way of life. The logo of the magazine, you’ve guessed it, is a rubber duck. What is more interesting is the cover shot with the rubber duck mask on his face surfing on the water. Quite an interesting use of a logo and cover image, not to mention the choice of words for the name of the magazine. Remember the many television sitcoms with the famous use of the word witch with a capital B.

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How many cover prices can a magazine have?

September 6, 2007

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Well, as many as the publisher wishes to have. Woman’s Day opted for three cover prices, at least that’s all what I found so far. From the wholesaler’s “losing” cover price of $1.99, to the “minimum money making” cover price of $2.49 and last but not least the regular $2.79 cover price. As you can see the discounted cover prices are highlighted big times, while the regular cover price does not call attention to itself. When I wrote few weeks ago that I was really impressed by the magazine’s redesign, I did not expect to pay $7.27 for one issue of Woman’s Day.

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Meet The Reaper: the anti Samir Husni

September 5, 2007

In today’s Media Life’s Magazines section, reporter Diego Vasquez interviews The Reaper, the person behind the blog MagazineDeathPool.com. The Reaper offers the views of yet another prophet of doom and gloom with regards to the magazine industry. I thought you may enjoy reading his comments regarding the demise of the magazine industry. It is the best use of facts to write fiction. Read for yourself.

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“Medical Tourism”… yes that is the name of a new magazine

September 5, 2007

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You’ve seen the reports on TV, you’ve read some of the stories in the papers, now you will have an entire magazine devoted to the topic. Medical Tourism, the new monthly publication that debuts this October, will be distributed free to the “50 million uninsured in America and also to those decision makers in US healthcare.” Jonathan Edelheit, the president of the Medical Tourism Association told me in an e mail that the magazine and the organization are “dedicated to helping to solve the American HealthCare crisis by allowing the 50 million Americans without insurance information on going overseas to foreign countries for surgery and healthcare, where the prices are almost 80% less and the quality of care is equal to the United States. Many Americans die each year or live in pain because they do not know going overseas is a viable option.” The magazine will cover issues “such as the quality of care overseas, legal issues with seeking medical care overseas, the cost of care, and even exposing things such as why the same manufacturer of parts for a hip replacement charges $9,000 in the US, but only $2,000 in India for the same parts.” So next time you are in need of healthcare, why not plan a trip to ease the pain (of both yourself and your pocket book) and increase the gain of the world being flat. To your health will gain a brand new meaning after the first issue of Medical Tourism will be out. For more information on the magazine and the organization click here.

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