The beauty of science: what comes around goes aroundSeptember 12, 2007
As a student at The University of Missouri in the early 80s I was thrilled to meet with John Mack Carter when he came to visit our campus. Mr. Carter was (and still is) to me one of the new magazine icons of our industry. He has been responsible for launching more magazines than any other person I know. His visit came on the heels of Hearst launching the newly expanded and enlarged Science Digest. The little digest magazine has grown under John’s leadership to a standard size mass science magazine. The first issue was published in Nov. 1980 after four successful test issues. It only took three years for the Swedish magazine company Bonnier to take notice and a deal was struck with Hearst to launch the magazine in three Scandinavian countries: Sweden (of course), Denmark and Norway. The magazine was launched in 1984 under the name Science Illustrated and became a big success. Science Digest, however, did not enjoy the same success Science Illustrated enjoyed and it closed its doors. Now, with the Bonnier magazine company establishing a base in the United States after investing in World Publications and buying Time4Media, the company announced that after more than 20 dormant years of Science Digest, the company is launching Science Illustrated once again. In a press release the company said,
“Science Illustrated is Bonnier Corp.’s first U.S. launch of a title from its European parent company. Illustreret Videnskab (Danish for “Science Illustrated”) is the highest-circulation magazine in Scandinavia and the flagship of Bonnier’s European portfolio. Science Illustrated will have an initial distribution of 170,000 copies. The staff of Bonnier Corp.’s Popular Science, including the editorial and business units, will be charged with executing the launch of Science Illustrated. Popular Science publisher Gregg Hano will also serve as publisher for Science Illustrated.
The magazine will debut on newsstands Dec. 18, heating up the science magazine category that has just witnessed a redesign of the very successful and longest continuously published magazine in America, Scientific American and all of its new siblings SA Mind and SA Reports.