New Magazine Launches in July as Cold as Feb. ’07

If the trend continues throughout the rest of the year, the total number of new magazine launches will set a record in terms of the percentage of decline in launches. The only hot activity last month was the heat index rather than the magazine launches. July new launches hit a record low equal to that of last February. Only 36 new magazines were introduced to the marketplace last month with five published bimonthly, six published quarterly and 25 specials and one shots. The 36 new titles of July ’07 are 16 titles less than July ’06. In all ’07 has witnessed the birth of 378 titles through July compared to 607 for the same period last year.