From toys to mags…is it the new convergence?July 18, 2007
For anyone who still doubts the future of magazines, and print in general, here are two new magazines that were launched this year celebrating toys, yes toys… Barbie and Hot Wheels. Need more proof that innovation does not have to end on a screen? Check those two new magazines and have fun girls and boys…it is a different kind of convergence, a one between print and toys and their machines…I presume! The big question of the day: What would Barbie drive? Read all about it in Hot Wheels.