Redbook joins the redesigned women’s magazines crowd…but will it help?June 21, 2007
The last magazine from the field of the traditional women’s service magazines (used to be referred to as the Seven Sisters: Better Homes and Gardens, Ladies’ Home Journal, Woman’s Day, Family Circle, Good Housekeeping, Redbook, and the departed McCall’s) just released its “new editorial platform.” Redbook sports a new tagline (love your life), a bigger physical size, and a new design. The re-launch issue comes with two newsstand covers and one subscription cover. All editions have their own flip cover of either Tim or Faith. The famous love/sex exchange is absent from this revamped look. Will all these revamps help the traditional women’s magazines regain some of their newsstand’s momentum? Not really, says a friend who is a magazine publisher of a non-traditional women’s service magazine. She told me in an e-mail responding to my blog about Woman’s Day’s redesign,
“I have to say…much of what was identified in your article about Woman’s Day, is not at all in keeping with what we heard directly from the readers. In my personal opinion, the great failing of magazines is that they don’t listen to the reader, and instead follow the lead of the advertising community that pays the bills!!”
I could not have said it any better…listen to the reader. Thank you.