Better Covers and 9 other great commandments from Evan Smith, editor of Texas MonthlyMay 21, 2007
“Why Content Drives Our Future as a Business,” was the title of the speech that Evan Smith, editor of Texas Monthly magazine, gave this afternoon at Morris Communications Company in Augusta, GA. Evan joined Texas Monthly 15 years ago and ascended to the editor’s job seven years ago. I met Evan for the first time in the early 90s. He was a student of my friend Abe Peck at the Medill School of Journalism at Northwestern. He impressed me then and he continues to impress me now. He was able to make a good magazine great and continues to do so. In his speech he gave the 10 elements that matter to create a great magazine. Here they are, in the order he presented them.
1. Better covers
2. Compelling storytelling
3. Public interest journalism
4. Great profiles
5. Provocative essays
6. The very best service journalism
7. Non-traditional narratives
9. Humor, and
If you want to understand fully the meaning and the implementation of the above, pick up a copy of Texas Monthly and it will be all clear to you. Yes, I said pick up a copy, any copy and you will not go wrong. Evan Smith has the passion for the industry and for the magazine he edits, and it shows. If we have more of the likes of Evan Smith, our industry will be in great hands. Thank you Evan, on a job well done.