Sex, Love and Stress on the covers of RedbookApril 24, 2007
Few weeks ago I wrote about the difference between the single copy edition of Redbook and that of the subscription edition. For some time now the magazine has been changing the word SEX on the newsstands to LOVE on the subscribers covers. The May issue goes one-step further. The subscribers, who Redbook assumes they are so stressed that they need to “stop your STRESS 21 smart strategies,” while the magazine asks their counterparts on the nation’s stands “get 10 minutes? say yes, oh yes! to sex.” I have given up trying to come up with explanations for this type of cover treatment, but the only thing I know for sure, it seems to me it is very misleading and very unethical to trick people in buying the magazine knowing that if they subscribe they will kiss SEX goodbye on the covers of REDBOOK. Mind you, it is only the cover that changes…all the say yes, oh yes! to sex is all inside of both editions.