Remember those black boxes…

April 16, 2007

If you recall those black boxes in the picture of the Condé Nast Portfolio’s staff two days ago, well I received one this morning, and let me tell you it was worth the wait. First impression, wow… second impression more wow… I know I am not going to have time to actually sit down and read the whole issue now, (For those of you who do not know me, I am the chair of the Journalism Department at The University of Mississippi and they really pay me to do other things beside reading magazines). The funny thing is that media critics are issuing their verdicts without even giving the magazine the chance to hit the newsstands (a week from today)… If it were up to the print (funny to say that) media “Some analysts question whether Condé Nast’s new Portfolio magazine will fare better than other business magazines,” read the caption accompanying the picture of the cover of the new magazine in the New York Times Business Day section this morning. Some even went as far to state “I don’t think they (Condé Nast) would make the same decision to launch a business magazine now because the climate ahs changed since they announced.” The sad part those analysts have forgotten the history of the magazine industry plus they did not even see the magazine or any of its content. Just as a quick reminder about launching a magazine in the worst of times, Fortune was launched by Henry Luce in the midst of the Great Depression with a dollar cover price (think one dollar in 1930). There will more on the first issue of Portfolio as soon as I can leave my office and find a quite corner and read the whole “glowing” package.

One comment

  1. […] mentioned the other day, has been getting some ecstatic reviews from Samir Husni, several of them, and a more cautious one from the Printisdead blog. I am […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: