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Condé Nast Portfolio on its way…

April 15, 2007

The baby is born and here is the proof of the delivery.
portfolioteam.jpg
The picture above of the entire team of Condé Nast Portfolio, with packages containing the first issue of the magazine ready to be shipped late on Sat. night in front of the Fed Ex truck on 43rd street at 4 Times Square (Condé Nast headquarters) in New York City. As the countdown continues, David Carey (thanks for sending the evidence) described the events of the day to me. “As a ‘launch fan’, you would have loved today,” he wrote in an e-mail. “Our entire team gathered in NY, to assemble by hand our very handsome ‘charter advertiser packages’ — for most of the team, it was the first time they had seen the actual magazine (we’ve kept it under wraps internally as well as externally), and it was so exciting.” He added, “At the end of the day, we all walked down nearly down 500 boxes to a waiting FedEx truck on 43rd Street, and sent out the first copies to top CEOs, clients, press… — all to arrive on Monday morning, the exact same day the issue press breaks…” David sounds like one proud daddy, and he ought to be. In a climate of magazine industry leaders self-made “doom and gloom predictions,” here comes a major sense of “proud bloom” to remind us that print is not dead, but is alive, well and kicking. If nothing else, Condé Nast is sending a loud and clear message that they still believe in print and its power, and in the same time they are using the power of the print brand to expand to other forms of the media as they become available whether online or on your mobile phone.
Thanks David for sharing and all the best on the birth of the new baby. As a quick reminder, the baby was born with 332 pages from which 185 are ad pages. Indeed, a healthy one.

2 comments

  1. […] is live and the cover is there. I read about it first on PaidContent.org. Mr. Magazine has photos of the magazines going into FedEx. permalink | categories: magazines | Time posted: 10:22 am […]


  2. Hi,

    How about selling the cover picture of Manhattan as a poster?

    Thanks.



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