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No ink on paper for a week

April 6, 2007

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The Week magazine is going green… for one week only. It is not the first magazine to publish a green issue, many others have done that before (Fortune, Vanity Fair, Creative Review, etc.). However it is the first magazine to really practice what it will be preaching on April 20, well at least for one week. The Week is not skipping a printed issue and publishing it only on the web in digital format, but rather adding a digital only issue to the subscribers. “This digital green issue will be an extra bonus issue for THE WEEK’s subscribers during a week when they are not printing a print issue, ” says the press release for the magazine. It adds, “By publishing its first-ever digital issue, THE WEEK is adding an extra issue for its readers but delivering it in a format that has a reduced impact on the environment. The digital issue will include all of THE WEEK’s regular editorial features with selected ones focusing on the environment or related issues.” Well, I have two questions about the wisdom of doing such a noble thing, the first is what about the newsstand buyers, no matter how small the numbers are; and two if we really believe that we are in the “dead trees” business as my friend Bob Sacks often refers to the magazine industry, why not publish digital all the time? Is it enough to save the environment one week a year and forget about the rest of the year…that is if our business is really the business of “dead trees?”

6 comments

  1. As The Week is published by Dennis, publishers of the online magazine Monkey, this could be seen as an experiment to test the market for regular online editions, or even online-only eventually.


  2. […] will be producing a one-off online edition of The Week later this month (April 20). Full story here. April 7, 2007 | In Magazines | Permalink […]


  3. The answer to your first question is very simple. The newsstand buyers of The Week have the very same rights and opportunities as everyone else. They can log on to the internet and receive the “Green Issue” of the week at their leisure. And the second question is pretty simple as well. Felix Dennis is exploring and calculating the future of information distribution. He is seeking a way to monetize the parallel universe of dead trees and free electrons. The natural migration toward the future is commencing and only the dinosaurs need stay behind.


  4. […] Något för Folksam-gruppen? Medan Vanity Fair gör miljöspecialnummer på tjockt, glansigt papper väljer brittiska The Week att göra sitt “gröna nummer” på webben. https://mrmagazine.wordpress.com/2007/04/06/no-ink-on-paper-for-a-week/ […]


  5. Nice of The Week to go paperless for a week… but I note their Web sponsor as of 27 June 2007: Weyerhaeuser!


  6. […] Något för Folksam-gruppen? Medan Vanity Fair gör miljöspecialnummer på tjockt, glansigt papper väljer brittiska The Week att göra sitt “gröna nummer” på webben. https://mrmagazine.wordpress.com/2007/04/06/no-ink-on-paper-for-a-week/ […]



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