Life refuses to die…April 5, 2007
No matter what, Life seems to continue appearing on the newsstands in one shape or form. This time, it is back as a mook or what is now referred to as “book-a-zine” format. Of course, the weekly Life is not dead yet (two more weeks on its lease of life as a weekly). This week the second Picture Puzzle mook from Life appears on the newsstands with two more issues planned for this year. Life’s first picture puzzle mook was launched in Nov. 2006 and “went to press five times to fulfill consumer demands” according to a press release from Time Inc. It should be noted that the $10.99 mook was launched after the huge and positive response the picture puzzle last page of the weekly Life newspaper supplement received from its readers. As mentioned earlier on this blog, Time Inc. has pulled the plug on the weekly Life, but I do not think any one will ever be able to pull the plug on the brand. Long live Life.