What drops next? AntennaMarch 28, 2007
Antenna is the new magazine coming this July from Harris Publications promising to be “a survival guide for smart people who realize that every buying decision is made better by more options.” Before you jump to any conclusions and ask if the world needs another shopping magazine, read what Dennis Page, Antenna’s publisher told me. “Please do not think of us in the same breath as Cargo, Vitals, Sync, etc.,” Dennis told me. “Antenna is focused on a much more eclectic audience who consider themselves influencers and early adapters who worship great, innovative product,” he added. Antenna will not carry celebrity articles or features on the 10 best gadgets under $100. The preview issue serves as a good helping of things to come…”no concept shoots and no chasing of fleeting trends.” The products and the people behind them is what Antenna promises to deliver four times a year starting this summer. The preview issue offers a great starter dish; I can’t wait for the main course.