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The Future of Newspapers: Daily Magazines

March 18, 2007

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Last Sunday I told CBS News Sunday Morning that the problem with newspapers in this country is not in the medium but in the message. The newspapers have become predictable with no elements of surprise. They lost their wow factor and their relevance. Unlike the European papers which began reinventing themselves into daily magazines, witness The (British) Independent with its cover story and in depth analysis. As Time magazine leads the newsweeklies in changing to a weekly glossy magazine, so should the newspapers change to daily magazines. Chasing the news does not belong on paper anymore… tomorrow’s papers should be Newsweek, Sports Illustrated, In Touch Weekly, and Business Week all in one on a daily basis. Newsrooms in this country must wake up and see the future now… I am glad that Time is the first major newsweekly leading the change of the category. The big question is who is going to be the daring first major newspaper to learn from our friends across the pond and lead the change…And just in case you’ve missed my debate in NYC with Bo Sacks, Patrick Henry wrote a good review of the debate on PrintCEOblog.com

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4 comments

  1. Newspapers should just go digital and print one issue per week… on Sunday. The idea of a daily magazine to me seems a bit too cumbersome and a waste of paper.


  2. […] the mag industry prevailing over newspapers in the battle for readership. Specifically, mag guru Samir Husni, er, “Mr. Magazine”– argues that newspapers have “become predictable, with no element of surprise” and […]


  3. Only problem with newspapers morphing into magazines is the proliferation of mags that are already out there. I think there is still a role for a daily newspaper, but it has to be melded to online resources somehow in a manner that will attract readers and advertisers. Just wrapping it in flash and trash won’t make it more relevant to potential readers.


  4. […] regarding newspapers and the need for them to become more like magazines in order to survive (part 1 and part 2). He says that newspapers have become predictable with no elements of surprise and that […]



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