Ian Scott: This is the Reason Bauer Media Group Continues to Publish Print Weeklies. The Mr. Magazine™ MinuteDecember 5, 2013
The birth of a new product, any product, was, is and will continue to be an event to celebrate… except when it comes to magazines. Rather than celebrating the launch of a new print weekly, in this case Closer weekly, from Bauer Media Group, media critics and pundits started writing the magazine’s obituary rather than celebrating its birth.
Why? Do critics think that Bauer Media Group, publishers of Women’s World, In Touch, Life & Style, are out of their mind launching a fourth print weekly in today’s digital age? Ian Scott, president and publisher of Bauer in the United States begs to differ. I asked Ian about the reason Bauer continues to publish weeklies at a time when others are trimming their frequencies. His answer in the following Mr. Magazine™ Minute.
And watch tomorrow for an in-depth Mr. Magazine™ Interview with Ian Scott and Marc Richards, vice president and group publisher at Bauer.