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And the Winner is: A New Logo & Look for Good Housekeeping Starting with the January Issue…

November 16, 2012

After few months of testing, Good Housekeeping magazine has settled on a new logo that it will usher nationwide with its January issue. The magazine has been testing two new logos emphasizing the word GOOD over the word Housekeeping. Last week, in an ad in The New York Times, Good Housekeeping revealed the logo that seems to have won the test…

Take a look at the three logos available at selected newsstands:

Say goodbye to this logo:



Save this logo, it seems it did not make the cut:



And get used to this logo, that is the new face of Good Housekeeping magazine.

About these ads

6 comments

  1. It’ll be interesting to watch their covers work around this logo going forward.


  2. Is it logo or masthead? I thought the titles for magazines are called mastheads.


    • The masthead in magazines is the page which all the names and functions of the people working at the magazine are listed.


      • Understood, but in the whole case then It will be the nameplate and not the masthead or logo.


  3. [...] the Winner is: A New Logo & Look for Good Housekeeping Starting with the January Issue… By Samir [...]


  4. Good choice for Good Housekeeping.. much easier to do a layout around that area.



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