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John Harrington: Anyone worried about the future of publishing, whether in traditional or digital formats, would have their spirits boosted by attending (the ACT 3 Experience)

July 24, 2012

“Anyone worried about the future of publishing, whether in traditional or digital formats, would have their spirits boosted by attending (the ACT 3 Experience)” writes John Harrington, editor, The New Single Copy in this week’s newsletter.

What follows is a reprint from an article in the July 23, 2012 issue of The New Single Copy, the “newsletter about publishing and publishing distribution.”

… However, the following week (Oct. 23 – 25), newsstand will definitely be on the agenda, at ACT3: “Never Underestimate the Power of Print in a Digital Age.” The third edition of “Amplify, Clarify, and Testify,” sponsored by the Magazine Innovation Center, at the University of Mississippi Meek School of Journalism and New Media, will be held in Oxford, Mississippi, October 23 to 25. The panel one that promises an a very diverse experience. Among the participants will be Keith Bellows, vice president and editor-in-chief, National Geographic Traveler; Rebecca Darwin, president and CEO, Garden & Gun; David Friend, editor, creative development, Vanity Fair; Sid Holt, executive director, American Society of Magazine Editors; Kevin Keefe, vice president-editorial, Kalmbach Publishing; Dan Lagani, president, North America, Reader’s Digest Association; Roy Rieman, founder, Reiman Publications; Michael Rooney, chief revenue officer, The Wall Street Journal; Bob Sacks, president, Bosacks.com; Tony Silber, general manager, Red 7 Media; and John Harrington, The New Single Copy.

It may seem self serving to devote a good deal of space to ACT3, but the ACT programs have been truly unique, bringing a broad cross section of perspectives (foreign publishers, printers, advertising sales representatives, and new media innovators are also on the program). However, the most innovative aspect of ACT series has been the participation of undergraduate and graduate students in the program. Anyone worried about the future of publishing, whether in traditional or digital formats, would have their spirits boosted by attending. The Magazine Innovation Center at the University is under the direction of Samir Husni. For more information about ACT3 and the center, visit http://www.mrmagazine.com/act■

Thank you John. Space is limited at the ACT 3 Experience. To be one of the 60 people who can register to attend click here.

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One comment

  1. I totally agree with John here. I’ve been to both Act I and Act II. Because of the diversity of attendees ( B2B publishers, custom publishers, publishers from Europe and South America, consumer publishers, editors, advertising sellers, owners of media, experts in circulation, etc.) and students who bring a fresh perspective, I’ve taken home lots of great ideas. I have also hired students after meeting them at the Act experience. What makes this work is the remote location off the usual publishing circuit, the eclectic mix of attendees and speakers, the events which encourage interchange and especially the students. I really look forward to this event. It is one of the highlights of my year.



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