How Do I Love My Magazines? Let Me Count the Ways…November 18, 2011
From Amsterdam to Baku, from New York City to the Holy City of TSFAT, from London to Northampton and San Francisco seven new magazines and seven new reasons were added to the thousands other reasons that made me fall in love with those ink on paper magazines in the first place. Every time I discover a new magazine, I fall in love again and again. Magazines were, are and will continue to be my first and last love and those seven new ones from across the globe are nothing but yet another testament of my love affair with those ink on paper creatures…
Sharing the love are Vega magazine from The Netherlands, Baku. magazine from Azerbaijan, Sheer from the United Kingdom, Tzakkik magazine from Israel, and Style.com/Print, Auto Cult and Disney Family Fun Kids from the United States of America.
Vega, the magazine of Food, Fair and Future is, as the name suggests, a magazine for all things vegetarian. This new Dutch magazine, launched earlier this month with 148 beautiful and meat-free pages, quotes actress Natalie Portman, “I’m a strict vegetarian… I just really, really love animals and I act on my values. I’m really against cruelty to animals.”
Baku.: Art.Culture.Azerbaijan is a Condé Nast publication that celebrates all the aforementioned “on the edge of the Caspian Sea.” Leyla Aliyeva, Baku.’s editor-in-chief, writes in the premiere issue, which launched on the 20th anniversary of Azerbaijan’s independence, “Welcome to the first issue of Baku.the new international arts and culture magazine. Baku. Azerbaijan, is one of the world great cities – a place that combines the historic and the ultra contemporary, plus so much more.”
Sheer, the magazine that combines Fashion, Photography, Art & Culture, aims to “showcase young and new talent, through high fashion editorial, focusing on photography, art and culture.” Daniel Neale is the magazine editor who launched the magazine online in October 2010. He writes in the debut issue of Sheer, “In our first month the issue had reached over half a million views, and it was from that point, that I started to work on establishing my dream of launching a print version of Sheer.” Well, the dream is now a reality.
Tzaddik, the Healthy Jewish Living For Body and Soul, offers “Streamlined Kabbalah from the Holy City of TSFAT” and as its editor in chief Sharon Marson writes, “The magazine’s cornerstone message communicates, that we “reach for righteousness.” She adds, “Welcome to the release of the first issue. Welcome to what is possible. Welcome to the dream.”
Style.com/Print magazine is the latest website finding its way to print. The twice annual publication’s first issue comes in a luxurious over-sized 216 pages and is lead by editor in chief Dirk Standen’s report from New York, London, Milan and Paris. “Style.com and now Style.com/Print,” writes Standen in the premiere Spring 2012 issue, “live to celebrate fashion.” The magazine promises to deliver “two semi-annual issues of Style.com/Print right off the Fashion Week runways…” Another pixels on a screen discovering the power of ink on paper. Welcome aboard.
Autocult, the occidental lodge of underground motoring, arrives with a hefty priced premiere issue of $12.00. The magazine “pretty much embodies the cult of the automobile.” The editor’s mantra regarding magazine publishing should be a mantra to everyone thinking of launching a new magazine in this day and age. Dan Stoner writes, “If your magazine can be replaced with a website, it should be. And what kind of lessons can be learned from that? Well, it all boils down to making something that provides a memorable experience and moves the quality-of-life needle a skosh toward the ‘+’ end.” The editor continues, “If I make a magazine that you like to hold in your hands, that has a little weight to it, that you want to collect and couldn’t imagine just throwing out after a week, shows you things you never knew about before and does it in a way that inspires you to start a new project of your own, well, then I think that’s the kind of magazine that’ll stand the test of time. And the test of ever-changing new media that likes to feed on the weaker magazines.” All what I can add to his words is AMEN!
Disney Family Fun Kids, fun things to make and do. The new magazine from the folks at Disney’s Family Fun have packed every page of the new bimonthly “with fun stuff to do, like cutting out funny mustaches… making our own paper beads… and building can robots…” Jon Adolph and Moria Greto, the magazine’s editor and art director respectively write in the first issue, “We want this magazine to inspire kids to make and do things on their own. Still, some projects may require a little help from a grown-up.” Can’t be more interactive than that!
Every new day brings a new love or two or three. So, what are you waiting for? Sitting in front of your computer or tablet will never put a magazine in your hands and help you fall in love. Digital is fantastic and great, but a magazine IT IS NOT. So, get up, get out, visit a newsstand and buy a magazine or two and start falling in love. Don’t take my word for it… try it yourself, you will love it. Guaranteed.