h1

More New Magazines, More Variety Headlines Quarter One of 2011

April 7, 2011

The numbers are in and they are good. There is a boom (as you can see with Generation Boom magazine) in the new magazine launches. At least 188 new consumer magazine titles appeared on the nation’s newsstands in the first quarter of 2011. (Trust me, I have every single one of them). From those there were 39 magazines published with a frequency of four times or more in the first quarter. While the total number is up by 18 titles from the 170 new magazines that appeared for the first time in the first quarter of 2010, the total number of magazines published with a four time or higher frequency was down by four from the 43 published in the previous year.

It should be noted that the new magazines arriving to the marketplace today are becoming more and more diverse in content and specializations. Just take a look at some of the new arrivals this quarter and enjoy the ride.

A simple trip to the newsstands will always give you this shot in the arm booster that print is well, alive and kicking. There is still a lot of money to be made in print, which by the way, is the topic for the Magazine Innovation Center’s second ACT Experience this coming Oct. 26 to 28 in Oxford, Mississippi at The University of Mississippi. Watch this blog for more details soon about the second ACT Experience: Restart Your Engines: The Future of the Printed Word.

About these ads

4 comments

  1. I’ve got the dates in my calendar. Can’t wait!


  2. [...] second ACT Experience, ACT 2: Restart Your Engines will happen in Oxford, MS this October 26 – 28. Watch the Mr. Magazine blog for more details, [...]


  3. Have definitely noticed a pickup in small magazine publishers – which probably aren’t on mediafinder’s radar – here as well over the last several months. All the media coverage saying that “print is dead” seems to me to be focused on large publishers. And that’s fine, albeit shortsighted. Small publishers targeting small niche markets and without large production budgets to create iPad apps for their titles probably aren’t affected all that much by digital trends. I think it remains to be seen whether tablet magazines have staying power anyway – personally I find them a very poor substitute for print editions, and Apple’s subscription policies have IMHO put a major damper on publisher desires to really dive into the digital market. What will happen with print remains to be seen, but I seriously doubt tablets will mean the end of paper. More likely the industry is in a consolidation phase. But all the publishing panic seems overhyped.


  4. [...] the UK, Future Publishing launched iCAR just last week. And one observer in the US said he counted 188 consumer magazine launches in the first quarter of [...]



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 6,122 other followers

%d bloggers like this: