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The Strong, Smart and Sexy Dutch Cosmo Women!

February 17, 2011

Technology is making it easier for print to offer split covers of the same magazine. This trend of split-covers is neither new nor is limited to the United States. However, while most magazines print split covers to test an image, a cover line, a price, etc., the Dutch edition of Cosmopolitan used the three-way split cover to enhance the editorial message about the Cosmo Dutch women who are Smart, Strong and Sexy.

The February edition of the Dutch Cosmo sports a split run with three covers of the fabulous Dutch Sylvie van der Vaart. Why three you may ask? Dutch Cosmo’s publishing director Sanne Visser is quick to answer: “because Cosmo-women are (Sterk) that is Strong in English, (Slim) that is Smart in English and Sexy. So we had a Strong, a Smart and a Sexy cover.”

Take a look at the “Sterk,” “Slim” and “Sexy” covers and judge for yourself. Enjoy.

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2 comments

  1. Just as I’ve always thought, smart is sexiest !


  2. It looks like sexy, sexy, sexy to me…



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