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What Makes Newspaper Distributed Magazines Thrive in a Digital Age?

January 10, 2011

Parade, USA Weekend, and American Profile magazines have a combined circulation of almost 60 million copies every single week. Add to that the monthlies Relish, Parade’s Healthystyle, Spry, Athlon Sports and Dash and the number jumps over 100 million circulation. What do all these magazines have in common? They are all magazines distributed via newspapers and are all expanding their presence on the digital front at the same time.

The concept of magazines distributed via newspapers is not a new one, yet it seems that in the last few years more magazines, with some hefty large circulation numbers, have launched using this method. What gives considering that the prophets of doom and gloom are predicting the demise of newspapers, as we know them: ink on paper?

This and many other questions will be at the heart of the debate, taking place on January 20 in New York City, at the Collaborate, Innovate, Celebrate CEO Roundtable sponsored by the Periodical and Book Association of America (PBAA), the American Association of Independent New Distributors (AAIND) and the Magazine Innovation Center (MIC) at The University of Mississippi.
The panelist include John Cobb, CEO, Publishing Group of America; Stephen Duggan, CEO, Athlon Sports; Chuck Gabrielson, CEO, USA Weekend; and Jack Haire, CEO, Parade. The panel will be moderated by Samir “Mr. Magazine™” Husni, founder and director of the Magazine Innovation Center.

The panel will also answer questions ranging from how are those publishers using digital to ensure a print future and what role does newspaper distributed magazines play in enhancing the newspapers readership and the newspapers themselves? What type of audience it is attracting? Are you after customers who count or just counting customers?

For more information or to join us in New York City at the CEO Panel, please click here.

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5 comments

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  5. [...] will be the topic of the panel that I will be moderating on Thursday Jan. 20 in New York City http://mrmagazine.wordpress.com/2011/01/10/what-makes-newspaper-distributed-magazines-thrive-in-a-di… The panel will include the four CEOs of the major media companies that publish and distribute such [...]



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