The One Minute Advisor: Be Reader Centric and Not Magazine CentricApril 25, 2010
James Elliott president of the James G. Elliott Company, a firm that specializes in media, marketing, research and sales, visited with my students at Ole Miss last week. As part of a new blog occasional series The One Minute Advisor, I asked Mr. Elliott on what he sees as the major mistake most magazine publishers are committing today and what advice he would offer them.
Click on the video below to hear Jim Elliott who has over 30 years experience in the advertising industry. Before founding the James G. Elliott Co., Inc. in 1984, he held numerous executive positions, including Director of Field Services at CBS Magazines and Western Advertising Manager for Road & Track Magazine.