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The Husni Report: 1st Quarter 2010 Launches Same as 1st Quarter 2009 (and a response on why my numbers are different than other published numbers)

April 14, 2010

170 new magazines appeared for the first time on the nation’s newsstands in the first quarter of 2010. That is exactly the same number of magazines that were launched in the first quarter of 2009 (we reported back then 167 new titles, but the final tally ended up with 170 titles). This number represents 16 titles more than the 154 titles first published in 2007 and 17 titles more than the 153 titles first published in 2008. Call it what you want, but yet again the innovative media companies and entrepreneurs have shown a resiliency against all odds, and for that matter against the prophets of doom and gloom.

The new magazines of 2010 included 43 titles with a stated regular frequency and 137 with annual, two times, special, or frequency stated. Compare that with 58 new magazines with a stated frequency in 2009 and 112 with annual, two times, special, or frequency or no frequency stated. Amazing to say the least, is that in the worst of times American magazines will know that the best of magazines were launched in the worst of times. To paraphrase Charles Dickens, these are the worst of times. Let the new magazines roll off the presses and enjoy the images of the some of the new magazines launched in the month of March.
(I have received a comment from a reader and I have opted to post it as an addition to the post with my answer following the reader’s comment/question:
Mace asks:

How does the info here differ so widely from MediaFinder.com numbers? As noted on btobonline.com…
“Magazine launches in the first quarter totaled 25, down from 110 in the first quarter of 2009, according to data released Monday by MediaFinder.com, an online database of publications. Magazine closures also slowed, with 22 titles folding in this year’s first quarter compared with 95 in the year-earlier period.”
Any idea why the big difference?

My answer:

I do have every single magazine I report on and count. I do not deal with press releases, e mail information or any other data collection. It is that pure and simple: if I do not have a hard copy of the magazine I do not count. I have no idea how others count the launches, but my numbers are based on facts and actual magazines. I do this as a hobby and education. I am not in the business of selling data bases or anything else. You can check the covers of every issue on the mrmagazine.com website. I divide my numbers by total and break it down by those published 4 times a year and more and the other frequencies. Also the magazines I count are mainly consumer magazines and not trade or b2b magazines or organizational magazines. I have been doing this since 1978 and do have every magazine I ever count.

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2 comments

  1. How does the info here differ so widely from MediaFinder.com numbers?

    As noted on btobonline.com…
    “Magazine launches in the first quarter totaled 25, down from 110 in the first quarter of 2009, according to data released Monday by MediaFinder.com, an online database of publications. Magazine closures also slowed, with 22 titles folding in this year’s first quarter compared with 95 in the year-earlier period.”

    Any idea why the big difference?


    • I do have every single magazine I report on and count. I do not deal with press releases, e mail information or any other data collection. It is that pure and simple: if I do not have a hard copy of the magazine I do not count. I have no idea how others count the launches, but my numbers are based on facts and actual magazines. I do this as a hobby and education. I am not in the business of selling data bases or anything else. You can check the covers of every issue on the mrmagazine.com website. I divide my numbers by total and break it down by those published 4 times a year and more and the other frequencies. Also the magazines I count are mainly consumer magazines and not trade or b2b magazines or organizational magazines. I have been doing this since 1978 and do have every magazine I ever count.



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