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Start spreading the news: Print is NOT dead…

March 2, 2010

In what I hope is the beginning of a new trend in celebrating our magazine industry, five industry leaders teamed together to put a video promoting magazines and the power of print. Cathie Black, President of Hearst Magazines, Jack Griffin, President of Meredith National Media, Ann Moore, Chairman & CEO of Time Inc., Charles Townsend, President & CEO of Condé Nast and Jann Wenner, Chairman of Wenner Media launched their “good news” celebration video yesterday at the opening of the American Association of Advertising Agencies meeting in New York City. A long awaited step in the right direction and a great celebration of each and every one of the 9,400 print magazine titles that were distributed on the nation’s newsstands last year. Go spread the news, print is NOT dead.

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18 comments

  1. Social comments and analytics for this post…

    This post was mentioned on Twitter by MrMagazine: Start spreading the news: Print is NOT dead. http://wp.me/p3FXF-SE


  2. I just knew it would survive!


  3. What a joke! What in god’s name is “ad recall?” Hey guys, if magazines are doing so well, why are you firing all your employees and shutting down, y’know, magazines?


  4. If this story is best told in print, why are they telling it on a YouTube video?


  5. Are the facts cited based on US consumption numbers, e.g number of subscriptions? Jen I think they are planing to run their campaign in print medium also, over a wide selection of magazines.


  6. […] here:  Start spreading the news: Print is NOT dead… « Mr. Magazine The New Print Gimmick – emedia and Technology @ FolioMag.comPrinting Pages with Print What […]


  7. […] Magazine, he say Start spreading the news: Print is NOT dead… « Mr. Magazine. Mr Magazine is director of the Magazine Innovation Center at the University of Mississippi, School […]


  8. […] Mr. Magazine | Start spreading the news: Print is NOT dead (tags: totwitter video) […]


  9. Jason, “ad recall” is a number media have to use when they don’t have real numbers (like click-thru and conversion rate).

    It’s a controlled lab experiment where participants simulate reading a magazine and then are asked about ads they remember, sometimes in multiple choice.


  10. […] magazine publishers have put together a two-minute video to tell the story of magazines and pass along the message that “print is not dead,” Mr. […]


  11. […] note: on Samir’s blog post, Start spreading the news: Print is NOT dead…, there was a comment from Jen: "If this story is best told in print, why are they telling it […]


  12. As a B2B Publisher’s rep firm, I know that top industry trade magazines are incredibly well read by their subscribers…Key is the right editorial going to the right people.

    Ad pages suffered for two reasons – the Perfect Storm economy and the lemming-like marketing & budgeting of too many advertisers


  13. […] on Samir Husni’s blog I found his post Start spreading the news: Print is NOT deal… This is a very thought provoking post with an embedded video from some very unlikely bedfellows […]


  14. […] Even traditional print advertising can be expensive. Worse yet, its value is hard to measure. But print advertising is not dead. So the big question here: Is it worth […]


  15. […] has to stop. The “Print is not Dead” campaign (sponsored by groups from the printing industry), makes printers sound like a bunch of old […]


  16. Print still has as long future ahead of it, that much is for sure. Whether it becomes more of a niche medium is debatable, after all the paperless office was heralded some time ago, but in most cases has yet to reach fruition.


  17. […] note: on Samir’s blog post, Start spreading the news: Print is NOT dead…, there was a comment from Jen: “If this story is best told in print, why are they telling it […]


  18. This definitely makes great sense..



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