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Good news for the weekend: 57 New magazines launched in July

July 31, 2009

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More than 57 new titles arrived at the nation’s newsstands for the first time this past month. Compared with July of 2008 the number is dead even with this year. Of course, this year the death of Michael Jackson helped the magazine industry in general and the new launches that are devoted to covering the single topic specials of the King of Pop. From the 57 titles launched in July there were 15 devoted to Jackson, with some publishing more than one cover of the same magazine to enhance and increase the sales of such titles.
On the regular publishing front, plenty of sports magazines came in handy in time for the beginning of the football season, so did the kid’s magazines in time for the beginning of the school year. The folks at Redan brought out a new quarterly as a spin off of their Playroom magazine. The first issue is devoted to Wow! Wow! Wubbzy! at a cost of $4.99. For the parents of the kids Wizard Entertainment published the first issue of Fun Fare magazine with a cover price of $4.99.
Also the Hispanic market continues to heat up and the new bimonthly Latin Star magazine arrived at the stands promising to be “the hippest, hottest, most sizzllin’ sensation to hit the newsstands since…there were newsstands! No matter your Latin flavor…” The magazine plans to celebrate the Latin culture and costs $3.99 an issue.
On the regional front Atlanta magazine reaches out to the science and medical community with the launch of the new Georgia Life Sciences. The new quarterly costs $3.95 and its inaugural issue demonstrates “the broad scope of life sciences organizations in our state (Georgia) and the enormous impact of their advanced technologies on our lives.”
In the midst of the all the doom and gloom numbers of ad pages in the September magazines, I figured a dash of good news before the weekend begins may not be a bad idea. So, before you leave on your weekend trip, head to your newsstands and grab a new magazine or two. It is time to rediscover the power and joy of reading a printed magazine. It is an experience second to none. You do not have to take my word on that. Just try it on your own.

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5 comments

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