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On innovation, print and the web: A series of Q and A with industry leaders. Part Five

April 8, 2009


So how is the magazine reading experience different than that on the web? Trisha McMahon, editor in chief and senior vice president for communications and public relations for the Morris Visitor Publications’ New York division answered that question in part five of my video blog series on innovation, print and the web. Hear what she has to say regarding her reading and shopping habits, both as an editor of a group of travel publications such as IN York and Where New York and a consumer who is an avid print reader. Click the video above to hear McMahon answer on why we still need print and why print is her best friend.
Interested in sharing your views on innovation, print and the web? Drop me an e-mail, an audio clip or a video clip that is no longer than three minutes and I will make sure to add it to the series. You can reach me at samir.husni@gmail.com

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4 comments

  1. Interesting. But I have to disagree. The internet will take over. And Kindles will replace books. Newspapers are going bankrupt everyday. I think it is a generational thing. My kids already read everything online, their homework is done via power-point presentations. Maybe it is sad, but those who figure out how to do both will thrive! Print with an online presence is a smart solution. Love your blog!


  2. My opinion: Print is a great thing…only when it comes to books however. No one wants to sit around and read a book on a computer. Could you imagine sitting in church and everyone pulling out laptops to access their Bible? Granted that there is Bible software out there that is GREAT for study, it just doesn’t cut it when it comes to convenience. Where magazines are concerned, however, they are quickly becoming a thing of the past…as well as newspapers. Most magazines are read in the home where the internet can easily be accessed much like newspapers in the office. Both magazines and newspapers are “quick” reads and the majority, if not all of the information in them can be accessed for free on the internet from the publishers website or some other reliable source. This is just my opinion though based on things I’ve observed.


  3. The iPhone is a great example of a digital platform onto which print magazines and books will shift. It’s tactile, portable, and you hold it in your hand. So much better than going to a computer to read! And it has the connectivity that allows you to do much more…like shop while you browse. Frankly, lots of people shop online for goods, despite what Ms. Mcmahon says about wanting to see, feel, and even smell in person. The convenience seems to trump the personal experience in the first instance.


  4. I am a publisher of an internationally distributed magazine. Frankly, I cannot wait for the day when everyone switches over to some sort of kindle or hand held device to read and get information as they would with a magazine. It is then that I will follow in the technology and switch over to this type of publishing. I already have a great presence online with our website and provide a digital subscription through Zinio and Barnes and Noble. Print and shipping costs are still way out of control for a dying industry. Yes I agree with Ursula, it is a generational thing. If your brand is strong, your business will still thrive no matter what medium you use! Loyal readers will bring loyal advertisers.



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