Shocking News: The Web is NOT a PRINT Medium…February 11, 2009
For starters I agree with the saying, “if it does not move, or if it does not sound, it has no place on the web.” The beauty of the internet is it provides us with moving objects, beautiful sounds and animated illustrations. Unlike magazines, which by nature, are meant to provide us with still objects (frozen great images) and a combination of the 26 lead soldiers (the ABCs for those who want to know) in a way that will and should (if done well) captivate all our senses. To each medium its own.
So, it is beyond me to understand why people, very creative people, spend so much time to create what they call “e-zines” that do nothing but imitate ink on paper. If I want a magazine page to flip open, I will reach to a printed magazine. Why should I imitate that flipping feel of a real magazine on the web? If I wanted to read something for the pleasure of reading why do I have to use a magnifier to do so on the screen? I do not do that with my printed magazine.
The web and the internet are completely different beasts from the printed publications. Until we use them as such, we will continue to do our industry and our magazines a disservice to both our readers and customers. New media deserve to be treated with new ideas and not a mere rehash of old stuff that we’ve being used too. What are the benefits of recreating “traditional media” on the screens of the “new media?” It is, for sure, beyond my scope of understanding. Successful ventures are going to be those which utilize all the relevant channels to serve the relevant audiences with the relevant messages.
It is a shame to put good ideas to waste, just because we are trying to imitate something else.
By the way, the reason for this blog is an e mail I received this morning from the United Kingdom. David Leydon, the creator of a new e-zine Good Bad Ugly sent me an e-mail introducing his new e-zine. He wrote:
Good Bad Ugly is another one of those e-zines that keep cropping up, but Good Bad Ugly is hopefully a little different in approach and style and hopefully we manage to deliver a half decent magazine for free.
If you think about it how often do you spend £4 on a magazine and feel robbed? Belittled? Disappointed? Saddened? Angry? Or Frustrated? Well it happened to us at Good Bad Ugly a lot. In fact almost every time we bought a magazine at least one of those things buzzed through our head. So we set about building our very own magazine. Take a look and decide what you think, hopefully you’ll avoid some of those emotions as you wander through Good Bad Ugly’s very first issue, the TV Issue. Or we just be a rubbish free mag – who knows???
The idea behind it all is that if you contribute you take ownership of what you do and have complete artistic freedom with it – well as long as it’s not going to get sued!
Check it out and find I6 pages of irreverent, hopefully entertaining, possibly artistic, different, inventive (well it could be?),free and completely independent goodness.
Click here to read the first issue of Good Bad Ugly. To me, Good Bad Ugly deserves an A for effort, as for the execution, that is a different story for a different blog.