One Magazine, One Diet (or Weight Loss), Two Names…

Do you rather go on a diet or would you rather have a plan just for you to lose weight? That is the question that the folks at Meredith seem not to find an answer to. Thus they gave their newest Better Homes and Gardens Special Interest Publication magazine two different names with the exact same content (and what seems to be the IN cover-line these days Yes, You Can!). One edition of the magazine is called Diet 2009 and the other edition is called My Weight Loss. However, neither name of the magazine is to be found anywhere inside the magazine. Even on the table of contents the editors managed to introduce a design element that covered the name of the magazine on the inside cover replica. Clever, very clever indeed!