European Diaries (1)… Sex and The City (The Magazine)May 27, 2008
On a recent trip to Estonia I picked up a copy of a new Russian magazine called Sex and The City. Yes you read that right. A monthly magazine that have been published for seven months now carrying the name of the big HBO hit series, and now hit-to-be movie, Sex and the City. The magazine reminded me a lot of Cosmopolitan and was divided into two main sections, you’ve guessed it, sex and the city. The 224-page issue seven of the magazine carries a variety of articles that feel and look like pages of Cosmopolitan (which by the way, is also published in Russia). The surprising fact is this is not a one shot special issue of the magazine dealing with the Sex and the City series (more about that in a later blog) but rather a monthly addictive dose of information sprinting off the name of the famed television series. The examples below illustrate the similarities with the pages of Cosmo and the cover above (for those who can read Russian) probably provides a lot of cover lines selling the power and addictiveness of Sex and the City.
A very interesting magazine that merely seems to add to the mix of women’s magazine titles and begs the question to whether such a magazine can survive on the American marketplace considering the success of the television series?