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Right or Left…People tests the “rail”

August 29, 2007

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Nothing surprises me anymore when it comes to magazine cover testing. Everything is fair game. The latest cover test that I’ve discovered is People magazine. The magazine is testing the placement of the rail to the left or to the right of the main cover story. To me the rail to the right is the logical way our eye moves from left to right as we read things, but again, the rail on the left gives the buyer instant read of the stories even before they say the name of the magazine or the main cover story. Confused? Well, join the club. I have given up on trying to understand cover testing long time ago. The variables are too many and editors are better off spending that extra money on something else. I asked an editor one time for the reason she always tests her magazine covers on the newsstand? Her answer was very simple, “because everybody does it.”

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3 comments

  1. Wow, I really don’t think it makes a bit of difference. There is so much testing of this sort that seems like such a waste of time and money. The difference on a lot of these things is negligible, it seems. If they really want to sell some magazines, shake it up more than this. Really think outside the lines and make people sit up and take notice.


  2. [...] rarely at the newsstand. My magazine-wonk-friend, Samir Hunsi — Mr. Magazine — does. He checks out magazines in grocery stores, Wal-mart and — I feel certain — one of the [...]


  3. They’re as bad as bloggers for testing which side the sidebar is on. :)



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