Telemags should be the name of magazines on line…July 4, 2007
The beauty of technology is in the way it helps us create new media and new ways of delivering content. From the days content was delivered via the newspapers to the current days of the world wide web. Each medium served and continue to serve the needs, wants and desires of its audience. When television was invented it was called radio on the screen. When color was added to newspapers they were not called newspapers with color. Same is true with the rest of the advancements in print technology and other major advances in the tech world. The reason for this lengthy introduction is to pose the question regarding the so called “magazines on line.” Are they really magazines? Do they meet the real definition of a magazine? Or are they a new medium? The more I watch and read (note the word watch) these magazines on line (Watch Monkey or People test issue of its on line and judge for yourself) the more I feel that I am watching a television program with captions. It is a hybrid between the two media: magazines and television. So why don’t we call a spade a spade. It is a Telemag short and simple. We did that with the magazines that look like books, we called them Bookazines or Mooks. Calling the magazines on line what they really are will solve a lot of definition problems and will introduce a brand new addition to our world of media. So, as of today I will start referring to the so called “magazines on line” as Telemags. They are not magazines and they are not television. They are a new world of hybrid media that found yet another way of delivering relevant content to a relevant audience through a relevant medium. Telemag it is and I hope you will agree.