Subscriber = Father, Newsstand = Man, but both are Best LifeMay 30, 2007
Remember Redbook and how they change the word sex from the newsstand covers to the word love on the subscriptions cover, well Best Life magazine does something similar every father’s day issue (the June issue). This month Kyle Chandler, of Friday Night Lights fame, is the cover subject of Best Life. On the newsstands he shares the cover with no one and the type screams “Be a (Much) Better Man.” No such screaming on the subscribers’ cover, but Kyle is pictured with his two daughters on the cover and the cover line whispers, “Be a (Much) Better Father.” So the question of the day is: do single men buy more magazines on the newsstand than married men with children? If you answer no, why then Best Life treat “man with children” as if they have newsstand leprosy? Just checking!