Going Bonkers? One issue at a time…

Back in 1998 Margaret Harold Roberts and Wendy Danforth launched Going Bonkers (ISSN 1067-1366) magazine from Palm Beach, Florida. The magazine was a wonderful collection of self-help, health and humor topics. Margaret and Wendy had hard time making a go from the self-help and funny magazine, so they changed it to a dog humor magazine. That did not work too. Well, now J. Carol Pereyra is editing a magazine with the same name and same theme. The tagline of the new Going Bonkers? (ISSN 1933-7752) magazine is “The self-help magazine with a sense of humor.” The new magazine (second issue shown above and is now on the newsstands) looks and feels like the 90s publication. I really do not know whether the new Katy, Texas Going Bonkers LLC is related to the first Going Bonkers folks or not, but I know one thing for sure the two magazines have in common: Problems getting advertising. So, rather than going bonkers the editors of the new magazines opted to go ad free with there second issue. They told the readers in an “Important Message to Our Readers” on the inside back cover of the magazine that they “chose not to accept paid advertisements” in this issue. They went on to say, “Most magazines depend on ad revenue to cover the high costs of production. We rely on the support of our subscribers. Future issues may contain paid ads — but for now — please enjoy this tranquil white page! Subscribe today. Thank you!” Well for the sake of staying sane, let us hope this “tranquil” space will help Going Bonkers? survive the madness of new magazines and their struggle to survive without any paid advertising…