Wow…what a Volt!

This magazine is definitely going into my vault. Volt is the new British magazine that wants to “breathe new fire and direction to the genre of ‘The Fashion Magazine’.” An oversized publication (13 x 17) the first Volt delivers “an electrifying celebration of great British fashion, beauty and talent…” The magazine invites the readers “on a journey of tantalizing imagery” and what a journey it is. Stunning photography and an unusual mix of color and black and white makes Volt a must for any creative person with a passion to fashion and beauty. “With a pinch of imagination and a dash of innovation,” the editors “have brought forth something brave, fresh and addictive– a treasure to be hung on walls, collected, or merely admired.” And you can do any or all of the aforementioned without damaging the magazine. It comes folded but not bound, so it is all ready to frame. Published only twice yearly will make the wait for the second journey tough, but worth it. Volt is edited by Rui Faria and designed by Michael Harrison.

Life refuses to die…

No matter what, Life seems to continue appearing on the newsstands in one shape or form. This time, it is back as a mook or what is now referred to as “book-a-zine” format. Of course, the weekly Life is not dead yet (two more weeks on its lease of life as a weekly). This week the second Picture Puzzle mook from Life appears on the newsstands with two more issues planned for this year. Life’s first picture puzzle mook was launched in Nov. 2006 and “went to press five times to fulfill consumer demands” according to a press release from Time Inc. It should be noted that the $10.99 mook was launched after the huge and positive response the picture puzzle last page of the weekly Life newspaper supplement received from its readers. As mentioned earlier on this blog, Time Inc. has pulled the plug on the weekly Life, but I do not think any one will ever be able to pull the plug on the brand. Long live Life.