When 4 X 1 = 1

That may be the wrong math, but that’s what I got from looking and buying all four copies of the recent issue of Bomb magazine. I know for sure that they did not do that as April’s fool day to trick people into buying four issues of the same magazine, yet I kept asking myself why four covers, what is the difference, how can people see all these differences in the two and half seconds people are willing to give us on the newsstands… a lot of questions, but no answers came to mind. It reminded me of the advice I always give my clients, “any cover line or art that you need to explain means one thing only: do not use.” I would have given the same advice to Bomb if they’ve asked me.

Fit for a president…or not?

The second issue of the Dutch magazine JFK (named after president Kennedy) is out. The magazine is “For Great Men” and is the sister publication of Jackie magazine (you guessed it, named after the first lady with the same name) a fashion magazine for Dutch women. The design of JFK is great…the quotes are all in English, a great help for me (speak no Dutch guy) to read… but although the “pretty in pink covergirl dj miss nine” is captivating, I have my doubts that she is presidential. President Kennedy may have been a womanizer, but there is a bit difference between class and crass. JFK magazine’s insides strike me as class…the outside is pure crass.